The Best Credit Cards of 2025: Our Unbiased Picks for Cash Back, Travel, and More

Choosing a new credit card can feel like navigating a maze.

With hundreds of options all promising amazing rewards and exclusive perks, it’s tough to know which one is truly the best. The secret?

The “best” credit card isn’t a one-size-fits-all solution; it’s the one that perfectly aligns with your spending habits and financial goals.

A woman holds a blue Rewards Plus credit card close to the camera, highlighting its chip and bold design.

That’s where we come in.

We’ve analyzed the welcome offers, long-term rewards, fees, and fine print to bring you our unbiased picks for the best credit cards of 2025.

Whether your goal is to earn straightforward cash back, travel the world on points, or get a handle on debt, this guide will help you find the right card with confidence.

(Offers are current as of September 2025. Please visit the issuer’s website for the most up-to-date terms and conditions.)


Best for Cash Back

Cash back is the simplest, most flexible way to be rewarded for your spending. These cards are perfect for those who value practical, easy-to-redeem rewards.

A person hands over several U.S. dollar bills to another individual during a transaction.

For Simple, Flat-Rate Rewards: Wells Fargo Active Cash® Card

Why We Picked It: This card is the gold standard of simplicity. It offers a high, flat cash rewards rate on every purchase, without any rotating categories or spending caps to worry about.

  • Effortless Rewards: Earn unlimited 2% cash rewards on purchases.
  • Strong Welcome Offer: Typically includes a cash rewards bonus after meeting a minimum spend in the first few months.
  • 0% Intro APR: Often comes with a 0% intro APR on both purchases and qualifying balance transfers, adding a layer of flexibility for new cardholders.

This card is perfect for: The busy person who wants to be rewarded for every dollar they spend without having to think about it.

For Maximizing Bonus Categories: Chase Freedom Flex℠

Why We Picked It: For those who enjoy a little strategy, the Freedom Flex offers a powerful combination of fixed and rotating bonus categories to maximize your earnings in key areas.

  • Layered Rewards: Earn 5% cash back on up to $1,500 in combined purchases in bonus categories each quarter you activate. Plus, earn 5% on travel purchased through Chase Travel℠, 3% on dining and drugstores, and 1% on all other purchases.
  • Great Welcome Offer: Consistently features a strong welcome bonus.
  • Part of a Powerful System: The cash back is earned as Chase Ultimate Rewards® points, which can be pooled with a Sapphire card for high-value travel redemptions.

This card is perfect for: The savvy consumer who likes to optimize their spending and doesn’t mind activating new bonus categories every few months.


Best for Travel

These cards turn your everyday spending into your next vacation, offering points or miles that can be redeemed for flights, hotels, and more.

For Flexible Travel Rewards: Chase Sapphire Preferred® Card

Why We Picked It: For over a decade, this has been the go-to starter travel card for a reason. It offers an incredible balance of a strong rewards rate, flexible redemption options, and a moderate annual fee.

  • Valuable Points: Earn points that can be redeemed for 1.25 cents each towards travel through the Chase portal, or transferred at a 1:1 ratio to a great list of airline and hotel partners like United, Hyatt, and Southwest.
  • Strong Earning Categories: Earn bonus points on travel, online grocery stores, select streaming services, and dining.
  • Excellent Welcome Bonus: Known for having one of the most valuable sign-up bonuses on the market.
A red Japan passport and international travel documents rest on a laptop keyboard beside a small airplane model.

This card is perfect for: Anyone new to travel rewards who wants maximum flexibility and value without committing to a premium price tag.

For Premium Travel Perks: The Platinum Card® from American Express

Why We Picked It: This card is less about earning points on spending and more about elevating your entire travel experience. The high annual fee is offset by a long list of luxury perks and statement credits for those who can use them.

  • Unmatched Lounge Access: Gain access to the American Express Global Lounge Collection, including Centurion Lounges, Priority Pass lounges, and Delta Sky Clubs (when flying Delta).
  • Elite Status: Receive complimentary Gold status with Hilton Honors and Marriott Bonvoy.
  • Valuable Credits: Comes with hundreds of dollars in annual statement credits, including for airline incidentals, Uber, Saks Fifth Avenue, and more.

This card is perfect for: The frequent traveler who values comfort and luxury and will consistently use the card’s credits to easily offset the annual fee.


More Top Picks for 2025

Best for Paying Off Debt: U.S. Bank Visa® Platinum Card

Why We Picked It: When your primary goal is to pay off high-interest debt, rewards don’t matter. This card’s superpower is its exceptionally long 0% intro APR period. It’s a tool designed to save you money on interest.

  • Long 0% Intro APR Period: Often features one of the longest promotional periods available for both new purchases and balance transfers (typically 18+ billing cycles).
  • Gives You a Plan: A long intro period gives you a clear runway to pay down your balance without interest charges eating into your payments.

This card is perfect for: Anyone with existing credit card debt who needs a strategic tool to pay it off faster and save significant money.

Best for Building Credit: Discover it® Secured Credit Card

Why We Picked It: This card proves that building credit doesn’t have to be a bare-bones experience. It’s a secured card—meaning you provide a refundable security deposit that becomes your credit limit—that offers rewards and a clear path to an unsecured card.

  • Reports to All 3 Bureaus: Your responsible payment history is reported to Experian, Equifax, and TransUnion, which is essential for building a strong credit history.
  • Offers Cash Back: Earn 2% cash back at gas stations and restaurants on up to $1,000 in combined purchases each quarter, plus 1% on all other purchases. Discover also matches all the cash back you’ve earned at the end of your first year.
  • Path to Upgrade: After about seven months of responsible use, Discover automatically begins reviewing your account to see if you can be upgraded to an unsecured card and have your deposit returned.

This card is perfect for: Anyone with a limited credit history or who is in the process of rebuilding their credit score.


Frequently Asked Questions (FAQ)

How many credit cards should I have? There is no magic number. It depends on your ability to manage them responsibly. A beginner might start with one or two, while a more experienced person might have several to maximize different spending categories. The golden rule is to never carry more than you can track and pay on time.

A close-up of multiple credit cards in different colors arranged in a neat stack on a wooden surface.

Will applying for a new card hurt my credit score? When you apply, the issuer performs a hard inquiry on your credit, which can cause a small, temporary dip in your score (usually less than five points). This is a normal part of building credit.

What credit score do I need for these cards? It varies. For the top-tier travel and cash back cards, you will generally need a good to excellent credit score (typically 670 or higher). For cards designed for building credit, like the Discover it® Secured, applicants with poor credit or no credit history are the target audience. You can learn more about credit scores from the Consumer Financial Protection Bureau (CFPB).

WalletAware shares education, not individualized financial advice. Always confirm current terms on the issuer’s site before applying.